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Health & Fitness Is Booming, So Why Doesn’t Ad-land Get It?

Health & Fitness Is Booming, So Why Doesn’t Ad-land Get It?

Opinion Piece by Commercial Director, Jack Mortlock It’s fair to say we’re living bigger lifestyles than ever before. The ‘lifestyle category’ takes in more activities now than it ever has. Travel is one example. Health and fitness is another. What not so long ago...